Many teachers in today’s classrooms are always looking for ways on how to keep their students engaged, especially if the subject is one that the isn’t the student’s strongest points. Some have realized that instead of viewing technology and social media as the enemy, it actually can be used in a way that will keep the student focused throughout the class session. ClassDojo is an app that can do that and not only through integrating learning material into its interface, but also through using picture snapping and creating classroom stories so that students can have something to remember their class time with, and it removes the barriers from parents who aren’t around to see it.
ClassDojo was developed by Sam Chaudhary and Liam Don, two students from the UK who wanted to make an app that could do something useful for a consumer demographic that hadn’t had many app solutions given to them yet. They realized in searching through Google Play and the iTunes store that there really hadn’t been much done for education, and they decided to research ways that they could make their proposed app work the way teachers wanted. They first came up with a point system app that awarded students points based on their classroom attentiveness, and that led to even more features. One of the most effective features that Chaudhary and Don added to the app were student growth videos that were designed to show students that no subject was impossible of they put their mind to conquering it.
ClassDojo is one of the few apps that doesn’t rely on either traditional advertising or online search engine marketing or banner ads to promote it. Chaudhary and Don decided it would grow better if its users told their friends about it or spread the word through their online reviews. Investors have poured over $30 million in venture funding for the app, and since it has no marketing expenses that funding has been put mostly into improving the technical details as well as security and privacy. Chaudhary and Don have also promised users that no third parties will ever gain access to user data or information.