The global music industry is one of the most lucrative industries in the world with sales totaling to about $17.2 billion last year only. The leadership roles in this industry are mostly occupied by men, but a few women such as Desiree Perez have also managed to penetrate the business. Desiree has been involved in many musical success stories of today such as the transition of Jay-z from a musician to a successful businessman. She has been a major part of the Roc Nation family, handling most of the activities such as ensuring all the shareholders receive their profits.
Des Perez is known for her determination and fearlessness when making tough decisions for Roc Nation. These decisions are often profitable for the company. Apart from Roc Nation, Des has also been involved in the success of other artists such as Rihanna. She played a big role in the $25 million deal between Samsung and Rihanna to promote her Anti tour which was a huge success.
Since helping Rihanna with this deal, Des has been in her inner circles providing business and financial advice to the talented artist. She was also at the forefront of negotiations between Roc Nation and Live Nation. The partnership deal between the two companies has proved to be beneficial for everyone involved. Roc Nation has helped many other artists with issues such as concerts and tour production, advancing the careers of all artists they have been involved with.
Desiree Perez has been the Chief Executive Officer at Roc Nation since 2009 and is known for her active role in the daily management of the organization. She has been at the center of many successes for the company and artists. Her ability to understand numbers and her fierce negotiation skills have been advantageous to Roc Nation over the years.
Follow Desiree: Instagram.com/des.perez/