Just about every traditional industry has been upended by the internet. Companies in the tech industry like Google, Amazon, Apple, and Facebook have come to have huge footprints. Unfortunately, companies like this are dominated by men. The founders of these companies have been men and almost everyone in the C suites has been men. Bumble is a different type of tech company. It was founded by a woman, Whitney Wolfe Herd, and women occupy most of the leadership positions.
Whitney Wolfe Herd was born and raised in Salt Lake City. She moved to Texas for college and graduated from Southern Methodist University. After taking some time to volunteer she became one of the founders of Tinder. She was this company’s vice president of marketing for a time. Tinder is, of course, a well-known dating app. Whitney Wolfe Herd wanted to empower women in the dating scene when she founded Bumble. How she made this app different was that it is only the women who can start an online conversation with another user. Women really love this because the app feels a lot safer to them, it’s a better pool of dating prospects, and they don’t get a gazillion notifications every time they walk out the door from men looking for someone to date.
There are now almost 30 million people using Bumble. It is one of the top dating apps in America and her company is now worth more than $1 billion. Whitney Wolfe Herd has been expanding upon what her company offers beyond dating. There is now Bumble BFF which gives women a way to make friends by being matched with other women of similar interests. There is also Bumble Bizz which helps women create a professional network, find mentors, and advance their professional careers. Bumble has basically become a full social network competing with the likes of Facebook in how it can connect people together, particularly women. Bumble CEO Whitney Wolfe Herd.
After leaving Tinder, Whitney Wolfe Herd didn’t have any intention of remaining in the dating app scene. Her first approach for a new company was creating one just for females where users had to interact only in a positive manner. The internet is generally a place where negativity rules the day which is why she wanted to go with this approach. It was through working with an entrepreneur called Andrey Andreev that she eventually established what Bumble would become.
Learn More: www.forbes.com/profile/whitney-wolfe/