Juan “OG” Perez just got treated to a 50th birthday party to the tune of $113,000, by none other than hip-hop super-mogul Jay-Z. Who is this lucky guy, you may be wondering? Juan “OG” Perez is one of the men behind the man, Jay-Z’s longtime friend business partner.

In 2003 the friends opened their first sports bars and lounges around New York, expanding over the next 11 years to include spots in Atlanta, Atlantic City, and Las Vegas.

Jump ahead to 2013 and the pair were moving on to their next venture, Roc Nation Sports, a new sports agency. Spring of that year would see them snapping up Yankees second baseman Robinson Cano as their first client. This coup was soon followed by other big names in the sports world, including Kevin Durant, then of the Oklahoma Thunder.

According to their mission statement, Roc Nation Sports aims to bring the same kind success to their client athletes that Roc Nation has brought to their stable of artists, whose roster includes such big names as Rihanna, Shakira, and J. Cole.

The relationship between Juan “OG” Perez and Jay-Z, both a business partnership and a close friendship, is a testament to Jay-Z’s focus on the importance of family. Keeping family at the center of things has been central, it seems, to the success of the Roc Nation Empire. Perez’s wife Desiree Perez is even in on the act, serving as Chief Operating Officer of Roc Nation. Although they’ve both managed to stay out of the public eye, their importance to the sprawling business is obvious.

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