Ken Goodgame joined True Value Hardware Corporation, Chicago, IL in the year 2013 as the Senior Vice President and Chief Merchandising Officer. His sales impact has brought stiff competition to True Value competitors like for instance; he launched 250 stock keeping units (SKUs) to deal with everyday low price (EDLP) programs to all of his retailers, this brought about full margin percent as well as bringing down the price on the sensitive SKUs. In 2015, the average basket ring rose by 9% while drastically improving retail price at selected stores.
He was also the initiator of the annual Pay for Play vendor advertising investment. The program raised over $8M in 2014 and approximately $13.8M in 2015; this allowed suppliers to buy advertising space while funding 50% of the company’s national television program expenditure. 2014 marked True Value’s 10-year reappearance on national television which in turn gave way to 9% increase in average ticket amount, 4% in retail comps, and 8% improvement in customer count.
All of these successes were due to the hard work that he put in while managing full profit and loss for over $320M in active inventory that covers 85,000 Stock Keeping Units, and $2.2B in global purchasing. He also led many cross functional groups to implement a five years plan to deliver long-term growth. The group was responsible for merchandising, marketing, category management, pricing, global sourcing, print advertising, and private label. Ken Goodgame also restructured talent acquisition and rebuilt the entire merchandising team which created a highly energized team culture with a broad product expertise.
As an operations manager, Ken Goodgame specializes in creating a billion dollars’ worth of original equipment (OEM) with the knowledge of excellent marketing skills, smart business strategies, and streamlined financial oversight.
His career focus is to deliver a balance of employee engagement, corporate alignment, quality assurance systems, and key performance indicators that enable improved profitability and performance. Kenneth Goodgame capitalizes on his ability to promote growth via quality improvements, leadership, cost analysis, productivity enhancements, and composed negotiations. His vast experience gives him a veteran’s eye to navigate market fluctuations, and stalls that others often miss or to avoid costly mistakes.
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