Lori Senecal has had a long career which has resulted in her obtaining a wide range of experiences in the advertising field. She has decided to retire from the advertising world at the end of the year as a result of her career success. Most recently, she held a position at the firm CP&B where her notable accomplishment includes winning over American Airlines as a client. There, she was the perfect person to revitalize the agency into something that it could be. She won this account over from TM Advertising, and helped to create a culture which is entrepreneurial and globally-minded. This is a culture which is pervasive throughout the firm, meaning that nearly all of the firm’s leaders are globally-oriented. Currently, Lori is working with the firm to create a succession plan for herself.
Management Genius Transformed The Company She Led
She brought in her management genius which completely transformed the company. Her managerial genius truly paid off for the company because the company hasn’t lost any of their clients since Lori joined. Management structure and communication truly worked well with her as global CEO of the firm. Her colleague, Danielle Aldrich was recently promoted to President of the CP&B West division after 14 years with the company.
Formerly Global Executive Chairman
Prior to CP&B, she was the Global Executive Chairman at Kirshenbaum Bond Senecal & Partners; President at McCann Erickson, Global Chief Innovation Officer at McCann Worldgroup, and Co-Founder of TAG Ideation at McCann Erickson. She also holds a Bachelor of Commerce degree from McGill University. Check out GCReport to see more.
Great Character and Commitment To Advertising Industry
She is known for having a great character and commitment to the industry. She is known for being shy, and as a result she embraces a less-flashy appearance which many believe is more appealing to her clients. She has a big job, and is a businesswoman known for being very powerful within the advertising industry. She recently spoke at 3% conference.
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