Fitness gear is something that a lot of people buy regardless of the time of year. Kate Hudson has been able to capitalize on a business venture that provides a level of high quality in fitness clothing. She has done this with the stylish Fabletics brand of fitness gear.
People are catching on to this brand, but there are still lots of shoppers that are just figuring out that Kate Hudson is the celebrity name that is behind this brand. So far, the core of the business has been linked to strong Internet sales. Hudson and her corporate team are planning to change this though because she is pushing for more physical stores. The blueprint has been laid out, and the rollout is ready.
Hudson has a growth plan for the Fabletics brands, and it appears to a brand that is expected to grow quite a bit in the next 5 years. The majority of her customers are women at this point, but the brick-and-mortar stores may actually attract the male crowd. Many men did not realize that this brand had clothes for both men and women. Kate Hudson is in the process of building up the brand in a way that will lure both sexes into the stores. This is the added benefit that comes with all of these upcoming new locations.
For Hudson the new stores will serve as building blocks. The initial set of new stores can open and introduce more people to the brand. This will give people a chance to discover the brand that may have been overlooked with the online Fabletics store. That will start a buzz that will help people discover and anticipate the next wave of stores. This back and forth progression of Fabletics will continue throughout the course of the expansion of the fitness brand.
The 100 stores in 5 years presents a 20 store average for each year. This is good projected growth for the brand, and it proves that celebrities can build brands that can stand alone. In so many instances the celebrity builds a brand that will be sold in department stores. These clothing designers will be in direct competition with other celebrity designer, fighting for shelf or rack space in department stores. Hudson made a smart move to actually build her own website and start opening her own stores. This would prove to be a better means to cutting out the competition. People that come into the Fabletics store will be buying Fabletics and Fabletics only. Kate Hudson doesn’t have to compete when any other designers once she gets the customers inside of the store. That is the beauty of opening physical locations for this brand.
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