The team at FreedomPop has been working hard for the past four or five years to establish themselves as true players in the world of telecommunications. Coming up as a small start up out of L.A. it wasn’t long until serious seed money started to pour into the ‘freemium network’. With their savvy decision to buy data wholesale and pass savings on to customers, FreedomPop was able to establish themselves a foothold as the only ‘free phone plan’ on the market. After months of rumored M&A talks, FreedomPop finally got back to business with their expansion into the UK. FreedomPop is set up to be the first free 4G service to land in the market, as reported by The Telegraph.
The core of what FreedomPop on androidcentral offers exists around their free cell phone plan. Users who register with the network, whether with their own phone or a SIM card option, will be given 200 minutes, 200 texts, and 200 MB of data completely free. Subscribers will never have to dish out a cent so long as they stay within their limits and turn down any other product package offers. FreedomPop has a list of plans that expand upon their base service, ranging from £4.99 to £16.99, but these are completely optional. In fact, users can even earn more data by taking marketing surveys that are given to them by third party’s.
The big challenge for FreedomPop has been in their ability to bridge the gap between themselves and the other ‘contenders’ in the cell phone world. The market in the U.K., in particular, is rather competitive. So as a result FreedomPop has had to really push the limit with their expansion here. The primary competition that FreedomPop faces includes TalkTalk and Tesco.
With their unique business plan that relies upon customers willingly upgrading services, CEO Stephen Stokols isn’t worried at all about his U.K. subscribers. The company is made income positive by only half of their customers and Stokols claims that they’ll only need to bring in 50,000 subscribers in the U.K. in order to become “cash flow positive”. This puts FreedomPop in a position that allows them to take some risks with what they are offering, as their threshold for success is low enough to allow it. FreedomPop was founded in 2011 by Stephen Stokols. Since then Stokols has steered the ship in such a savvy way that explosive growth now seems likely, even in the U.K.