Unlike the past, bottled water is nowadays a familiar spectacle. A quick glance at the drinks section in your local outlet will confirm this, as numerous brands take up sizable portions of the open shelves. Reportedly, the industry is currently worth well over $100 billion, with Italy being the single most significant consumer of bottled products.
Not so long ago, individuals perceived the idea of selling bottled water as both risible and inconceivable. People could not imagine buying such an ordinary commodity, mainly as the bottled water was no different to tap water. In a bid to market their products, bottlers had to make their products unique, leading to the development of mineral and deionized waters.
Years later, the race to become the leading bottler is still on. Some of the mechanisms put in place to attract customers include fortification with vitamins or using unique filtration processes. (Learn more about Waiakea Water on 10 Best Water: Volcanic)
A product of Hawaii, Waiakea is a portmanteau of ‘wai’ and ‘akea,’ which translates into broad waters. Besides being from Hawaii, the unique filtration process employed in harnessing Waiakea Water makes it remarkably outstanding. The water’s source is the Mauna Loa volcano, where the bottlers tap the water which runs through an extensive cover of porous volcanic rocks.
Despite the numerous benefits of bottled water, they have one massive letdown – the plastic bottles. After use, drinkers often carelessly dispose of the containers, littering and polluting the environment in the process. Usually, a significant portion of this non-degradable wastes ends up in seas and oceans, threating marine life. Since its inception, Waiakea has worked diligently with The CarbonNeutral® company and Ecometrica, two of the world’s leading emissions consultants, to measure and reduce the environmental impact of both its business, and its product, to net zero.
This year, Waiakea will become the first company to use an entirely bio-degradable water bottle, showing their commitment towards preserving the surroundings. Waiakea prides itself on using high-grade 100% RPET, or recycled polyethylene terephtalate, for all of its bottles. RPET is post-consumer recycled plastic and has incredible environmental advantages.
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This is a Hawaiian company that primarily deals in bottled water. It identifies itself as an eco-friendly institution and has one of the lowest carbon footprints in the world. Their business strategy is as good as their conservation efforts, as the listing on Inc. 500 fastest growing companies in America attests.
Their trademark volcanic water is highly regarded worldwide, earning multiple plaudits among consumers. Hopefully, other players in the bottling sector will follow the precedent set by Waiakea Water in using degradable containers.