Lori Senecal is a marketing and advertising personality well known for coming up with strong and innovative advertising strategies. Lori Senecal holds a Bachelor of Commerce (marketing & finance) from McGill University. Her achievements in the global advertising industry led to her appointment as the worldwide CEO of CP+B where Lori key responsibilities are to oversee global expansion, manage the company’s coordination of its international offices and give special attention to the firms progressive global development. This was after a successful career as the Global Executive Chairperson of KBS (Kirshenbaum Bond Senecal) where she amplified the firm’s global vision and oversaw the considerable growth of the firm to the global agency that it is currently.


This unique and creative lady has also helped to implement successful advertising campaigns for some top brands like Xbox and Coca-Cola and was once the president of McCann Erickson New York offices. Other top businesses that she has worked for include Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW, and American Express making her the outstanding advertising brand that she now is.


Lori Senecal’s love for the business world started while she was in high school coaching gymnastics which was a great platform to exercise her leadership skills. The techniques acquired from her coaching position later inspired her to start an advertising business with a vision of creating a way in which other people would follow and connect with. When starting out her business, she remained strongly positive and mainly focused on how she would succeed rather than if her idea would work. This was a great way to cast out the negative thoughts that might have blocked her road to success.


Inspired by Steve Jobs apple book, Lori Senecal’s sharp leadership skills have won her a number of recognitions such as being named among AdWeek’s Power 100 list for the last two years. Fast company also honored her among the most creative people in business in 2017 and being the personality behind the recognition of CP+B (Crispin Porter + Bogusky) among the “Creativity Innovators of the Year” for 2017 by Advertising Age. While working at KBS, she was awarded a quantum leap award in 2013 and also named as one of the “women to watch” by Advertising Age. Check out accompany.com for more.



Her clients’ satisfaction is her top priority and credits her success to her parents, mentors plus her ability to think vividly with a precise focus.



Read more: https://www.linkedin.com/in/lorisenecal


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